London Fashion Week, Weleda and Skin Food..

Fashion Week has arrived in London, and with it the fashion crowd including highbrow stylists, editors and bloggers. It is a busy time when designers present their new collections after months of hard work. Models look immaculate walking effortlessly down the runways, showcasing the trends for the new season.

Behind the scenes things are often a lot more hectic. Models run from casting to casting, show to show with ridiculously early start times and even later nights, it can take its toll in more ways than one. Although an exciting time, Fashion Week can be exhausting. Every show will have a different hair and make-up look, each having to be stripped off before the next can be applied. At a time when girls need to look and feel their best, they are often their most stressed. Their skin can often look tired and lacklustre and their hair frazzled. I’ve seen it first hand, it’s certainly not the glamour it’s made out to be a lot of the time.

The British Fashion Council is well aware of the stress that the girls can come under and each season puts on The Model Zone; a secret haven where they can rest and recuperate away from the media. Welelda has been part of this project since the beginning when Erin O’Connor came up with the idea of a fashion week sanctuary for models, and this season is no different. They will continue their support by offering models complimentary treatments such as mini facials and massages, along with wellbeing advice and holistic health consultations with their homeopathic and beauty therapist team. It’s such a great idea and so important – it is so easy to forget how young a lot of these girls are, and many away from home.

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The shower rooms and changing areas will be stocked full of Weleda’s wonderful organic soaps, body products and toothpastes to ensure the models can freshen up naturally. They will also be treated to a selection of Weleda products to take away with them to carry on the good work.

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Among those goodies will be Skin Food, Weleda’s No 1 Skincare product in the UK, and the reason Erin O’Connor asked Weleda to be involved in the first place, she is a huge fan. This hero product is no stranger to Fashion Week, with many other fashionistas such as Alexa Chung and Victoria Beckham keeping a supply in their bags too. It is also a cult product backstage playing a key role in many a make-up artist’s kit. Ever wonder how those models look so dewy and radiant on minimal sleep, chances are Skin Food has had something to do with it.

So what makes it so good? Amongst many things, a rich blend of organic plant extracts, oils and waxes make it deeply nourishing for dry skins. Chamomile and Calendula extracts make it soothing, healing and anti-inflammatory so perfect for skin that needs a little TLC. It also contains Rosemary Leaf extract which is revitalising and stimulating so great for perking up a complexion. It is 100% natural and certified by NATRUE.

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I’m proud to be a Skin Food Ambassador, it’s a staple in my personal kit as well as my professional one. At the moment I’m smothering it on my hands like no-one’s business, they are suffering so much in this weather. I’m also using it as my night cream a few nights a week as my face seems to be parched as well, it drinks it in within minutes. You can use it anywhere that needs a little boost, elbows, knees, feet, hands. Dab a little onto your cheekbones for a gorgeous, healthy glow and to refresh your make-up during the day.

It’s hard to believe that this rich balm is 90 years old this year, and is still the same formulation that it was back in 1926. The fact it is still going strong – stronger in fact – a pack of Skin Food is sold every 30 seconds – is a real testament to the brand. Luckily you don’t have to be a supermodel or have their salary to have Skin Food in your regime. At £9.95 for a 75ml tube, us mere mortals can reap the benefits too. A little goes a long way so it lasts for ages as well, even more of a reason to try it if you haven’t already.

Anyone else a fan? What is your favourite way to use Skin food?

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