about me and this little blog on beauty


I started my career in make-up well over 10 years ago training initially in special effects. On realising I preferred making people look quite nice (as opposed to decapitated), I changed my attentions to fashion, beauty and music. I grew up with an interest in natural health, so experimenting with natural beauty products in my professional kit was the next step. As I discovered their potential however, I also found a darker side to the conventional beauty industry. Surrounded by make-up every day, I started to question what I was using. From unsavoury ingredients to a careless environmental impact, I realised that these were key elements of many of the products I had in my kit.

Almost a decade ago I made a conscious decision to try and make my kit as clean and ethical as it could be. It is still work in progress; from a professional point of view some products are proving harder to switch. However organic and natural beauty is getting so good now, it can definitely compete with ‘conventional’ beauty. That’s not to say everything in my kit needs to be organic and natural. It’s also about sustainability, production and packaging of products for example. If I can use brands with Fairtrade values too then brilliant. Animal rights are key as well, I’m not a vegan but I have options in my kit and animal testing is a no no. I do believe in using up products though when switching; wasting products is not good. For me, creating a green kit is about caring for the environment and everything in it. I want the products in my kit to do good as well as make people look good.

I still have things in there that might not tick all the boxes. I used to worry about having products in there that weren’t the cleanest in terms of ingredients and environmental factors, however it is also about supporting brands that are doing good in any aspect. I might have got a product in there that has some synthetic ingredients (eek! ;)) BUT they’re cruelty free, have vegan brushes and look fab on a shoot!!

I think as long as we’re all trying our best and aware about the products we are using, we’re getting there. Make-up is fun. We have enough stress in our lives, choosing a lipstick should be reducing it not adding to it. My kit is looking greener than it has ever been, but there’ll still be some neon pink in there for as long as people need it.

Alongside my make-up I have always enjoyed beauty writing. I have contributed features and quotes to magazines such as The Ecologist, InStyle, Recognise, Natural Health, Twenty6 and various other blogs. I have also been Beauty Editor for SIX and EggMag. This is a blog to fuse my writing and my make-up together. I get to try some amazing products and meet some really interesting people and I want to share this with you. I’ll tell you about new products and treatments I have tried, along with tips to recreate looks and any news along the way. This green beauty lark is a really exciting journey and I hope you enjoy it as much as me.

Lou x



On this blog I only feature products that I like and think are worth writing about. Many have been sent to me by brands and their PRs, I have also purchased a lot myself. If I don’t like a product then I won’t write about it.

I have tested them out personally and on my clients during shoots etc. I can’t guarantee that they will necessarily suit you, so please if you get the chance, try a sample first before buying.


  1. 7th July 2015 / 8:29 am

    What a lovely blog! I’m looking forward to discovering better choices when it comes to make up and products – I love eating clean, wholesome foods so it makes sense to educate myself on green products too! I look forward to making some of those discoveries through your blog xx

    • loudartford
      7th July 2015 / 9:25 pm

      Thank you for your lovely comment – I really hope that you enjoy reading it! xx

  2. 5th December 2016 / 9:59 pm

    Beautiful words and inspiration from a beautiful person! xx

    • Louise
      6th December 2016 / 9:31 am

      Ah that’s lovely, thank you very much xx

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